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Business Articles by Gary Silverman


Evil Business

I admit it; I’m a closet Muppet lover.  Actually, it’s not so much in the closet as I have a Muppet mug, Muppet towel, and my online game moniker is based on a Muppet character. So when the last Muppet movie came out, I made sure to watch it—and I thoroughly enjoyed it.

It wasn’t until I got home that I realized that the antagonist, Tex Richman, played the role that most business people play in the movies: Evil. Think about it, in movies, businesses aren’t seen in the best light. In real life, it is typically worse.

And why not? After all, every single one of us has been victimized by businesses. They may have given us terrible service, refused to take back a defective product, or sold us goods that weren’t even close to being what we needed. And who among us haven’t had THAT boss, you know, the one we’d rather just forget?

When it comes to businesses and us, it seems to be an “us vs. them” situation.

But businesses ARE us. We own them, work in them, and run them. If you feel a store is rude, it’s really the person in that store that is rude to you. Maybe you think that the business could have done a better job training and motivating the rude employee. Well, then the person who is the manager of that employee is the one who is to blame. But it’s not the people, you say, it’s the rules the people work under. I say, you have a problem with the authors of the rules; again, the people.

In other words, it’s not us vs. them, it’s us vs. us. Businesses are people, just like us.

Look, there are people who do good and people who do bad. It’s the same in the collective we call a business; some might do good, while others do bad. Just as we have all had horrible experiences with businesses, we have had wonderful ones too.

One might stay open a bit longer so that you can get that part you need. Another might make good a situation that turned bad through no fault of its own. And if a mistake is their fault (who among us is perfect?),  then there are many firms that will willingly give up a lot of money and time to make things right.

Businesses do make a good antagonist when it comes to storytelling. Just remember the rest of the story.

 This article was published under the title "Blame the people, not the business"

in the Wichita Falls Times Record News on August 5, 2012.

 

 

 

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